Please for the love of Blarg, Start a Blog

Your Twitter thread is great! But it is also ephemeral, temporal and easily forgotten. Start a damn Blog

9 minutes Blog header post 114

Skip the background and go to the why

I released a zine in September called “Your attention is sovereign”. As of today its been downloaded over 2.5k times – which I don’t think it too shabby at all for a self published PDF. If you want to read it you can download it here. It contains a collection of transcripts from my podcast Permanently Moved on the attention economy, social media, and device use.

The TLDR is that it’s important to move away from corporate owned social platforms and don’t feed the machine. It is vital to ‘own your space’ on the internet, but have to avoid the traps of what Venkat Rao calls ‘Waldenponding’.

Move to your own little island archipelago on the internet. What Warren Ellis coined as “The Isles of Blogging”. Each blog “a little radio station broadcasting though the night”

I’ve seen the idea circulating for a while: come off the streams, own your own platform for your own voice and your own complete statements.  It seems like a reactionary step, from some angles. But maybe that great river, The Conversation, was, like every river followed to its source, a dead end. The resurgence of the Republic Of Newsletters may be one aspect of a return to the ocean, dotted with little pirate radio stations broadcasting through the night again.


As a trend it has been progressing for a while. Early 2018 being the start of the Archipelago (re)settlement in my mind. The seas of social media have risen around us. So blogs, what once were the mountain tops of internet culture have become little Islands.
Of course The Grand Island Hermit / “Brackish Estuary Wizard” Warren Ellis is not so much a first mover here but the Lighthouse. Beaming out a signal of independence. Having consistently produced a newsletter and squatted his blog in a shack on numerous little island domains over the decades he’s been online.

It would be an understatement to say that Uncle Warrens lighthouse has been an inspiration for me to start building out my little island, an off hand comment from him is also the reason I started my podcast too.

Here are some thoughts from other folks who returned to blogging in the last year or so:

HARD TO START AGAIN – Paul Graham Raven
WHY YOU SHOULD BLOG – Matthew Wayne Selznick

Paul Raven I must note has also been an inspiration. He quit twitter + other platforms way back in 2015. But I see photos of his hikes, read his musings, and read the links he shares from the Velcro City Tourist Board. All via my RSS Reader. My own personalised internet feed with no algorithmic manipulation.

Author and Friend, Huw Lemmey also returned to the Republic of Newsletters in 2019 and had some thoughtful things to say on that too.

I started blogging weekly here back in 2018. At the time of re-starting here was my reasoning:

2017 was the year that twitter went to 240 characters – I like it. It’s made for a much clearer space. Slightly more room for nuance – but only just. There is however still no time and space allowed to be convinced under the logic of the modern social network. You have to have a position immediately to keep the whole machine running. Long threads of 240 characters however are annoying and are better served by other mediums/platforms. 1 tweet is a microblog. A chain of ten 240 character tweets is just a short blog write it somewhere else. I commented a while back on Twitter that we should all go back to writing blogs 

021 :: I used to bother to post things here

For the love of Blarg, Start a Blog

Since the election results, Twitter has been full of long, smart threads from people analysing and expressing nuanced thoughts on the Labour Party and the Left. Writing up their experiences of door knocking and the like. But I just saw the second 50+ tweet thread float across my feed and felt compelled to vent here.

Your thread is great! But it is also ephemeral, temporal.

It might feel great to see all the shares, likes and comments and follows rolling in.

But the reality of twitter the way that the platform is designed. Is that no one is going to be able to find it again in a weeks time. And in a month or so no one is going to remember it all.

That smart important take blasted out in a Twitter thread is going to quickly sink down though the chummy social media seas into the deep never to be seen again. Yes, some people might bookmark It. Others might bookmark the thread reader version. But this is no substitute for hauling those important thoughts out of the private social seas on to dry land of your own Blogging Island. Safe. Permanent. Secure. And most importantly – Linkable and Searchable.

The reality is, by the time the Labour leadership election roles round. The only content that people will immediately be able to find will be the takes in the mainstream press. And this is a major part of the problem.

Yes, the Chakrabortty take today in the Guardian is worth reading. But it isn’t the only piece/take in this moment that will be worth finding and re-sharing in 6 months.

It might unfortunately turn out to be the ONLY take that you can find that was useful reading produced in this moment. Written by someone and broadcast by an entity that already has a large platform. The mainstream media cannot continue to own the historical and indexible record.

It’s vital that more than ever we build out an independent media. The first step is to make your own media independent.

Start a damn blog. People might give you shit for what you say on it on twitter, but you can ignore them. Only pay attention to folks that take the time to write a blog. ‘In medium’ responses. Blogs already have nearly 2 decades of grammar and expectations of what a blog is and can be. In addition to commentary and essays, you can just write about a book you read or TV show you watched. They are far more personal than an instagram feed dedicated to your amazing lunch could ever be. I post photos of food I’ve eaten here all the time

Hyperlinks work horizontally across the web. They aren’t just there to provide a sign post to remove you from the walled garden of the social network. (see the link in dipping the stacks on ‘link in bio).

Our conversations can be and have to be longer, more nuanced, developing, linked, networked. There is a reason that MF’s Kpunk blog has gotten a posthumous print collection.

There is a whole segment of our collective discourse/history from around 2012 to the present day missing. Lost from our collective memories. Unsearchable and unfindable. Surrounded by sea scum of outrage and bullshit. This needs to change.

Please for the love of blog, start a damn blarg.

Permanently Moved

Its Just That Point In The Timeline

Podcast Blog Cover


The day after.

Novara Media Election Sesh:
Audit of Political Engagement 16:

Permanently moved is a personal podcast 301 seconds in length, written and recorded in one hour by @thejaymo

I made this podcast in a fugue state yesterday morning after working all night. The alternative title of the podcast was going to be “Its just Us, Capital, and the Fash”

Last show of the year is next week.

The Ministry

If you hadn’t guessed PROJECT NOVA (as I was doxxed day one by their Instagram stories) was working at Novara Media. I have been helping out since the election began, and I worked all night Thursday during there marathon Election Sesh livestream.

Novara Election Sesh Screenshot
Click the Photo for the video

Novara Media have become one of the most important voices in left independent media in the UK. During the 2010 student protests, across tables, in squats and at other gatherings, a lot of energy was spent discussing ‘institution building’. For my part I put my energy into Unmonastary and other things. But the Novara team decided to go out and build a media organisation. All held together on a shoe string budget funded by its audience. If you aren’t already a supporter I urge you to go become one now.

A reality often forgotten by the Twitterti left is that Novara Media represent ‘the long protest. For the Novara Team the protest against austerity, student fees, terrible mainstream reporting, capitalism and a fight for Socialism in the UK that began back in 2010/11 never ended.

I don’t think anyone would deny that they haven’t been successful. The Marathon Election Sesh livestream was professional as hell. They have even bigger plans for the future.

On top of the crazy week I also attended a blockchain workshop on Monday. A was the continuation of this series. I might blog about it when some of the documentation is online. My team designed a DAO called “DAO’n to earth”.

And was a stock market for soil sensor data with built in economic incentives to look after soil health. (See my forthcoming book Land As Platform)

DAO workshop briefing

Dipping the Stacks

There’s Growing Evidence That the Universe Is Connected by Giant Structures – VICE

Your Cortex Contains 17 Billion Computers – The Spike – Medium

Link In Bio” is a slow knife
Relevant to the discussion about starting a blog

When did societies become modern? β€˜Big history’ dashes popular idea of Axial Age


I’m still reading the Ravenor trilogy and Playing at the World


Catnapp was fucking awesome at Sonar this summer. This week brings us a cover of Limp Bizkit’s – Full Nelson. Banger

Remember Kids:

Solarpunk Spotify Meme

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19 responses to “Please for the love of Blarg, Start a Blog”

  1. Matthew Wayne Selznick avatar

    Thanks for the nod to my post, Jay! It’s kind of lovely to see that pingbacks are still a thing — rope bridges between the islands, perhaps? Or perhaps I’ll not stretch the metaphor any more…

    Keep on making stuff!

  2. […] Please for the love of Blarg, Start a Blog – Jay Springett fucking brings it (thanks for the mention, Jay) (ignore that I mentioned it, read it, he talks about things I think are essential for the health of the online sphere) […]

  3. […] big welcome to any new readers who have followed the feed since last weeks blog on starting a blog. I’m always humbled that anyone might be interesting in what I have to say […]

  4. […] Please for the love of Blarg, Start a Blog.Β  Seriously. […]

  5. […] of things here that I might normally post to Twitter, things that are short and quickly written.Β  Jay Springett and Warren Ellis have interesting takes on how a return from the corporate-owned sites, which are […]

  6. […] the state of the world, having a blog seems more sensible than ever. Not only to haul those important thoughts out of the private social seas on to dry land of your own Blogging Island. Safe. … But also as a space to express your thoughts in more than 240 characters as the bombs begin to rain […]

  7. […] the end of 2019, Jay Springett told people they should start a blog. This year Matt Webb created a really good website to introduce people to RSS and Tom Critchlow put […]

  8. […] is why blogs are better. Like little islands with lighthouses of stability and […]

  9. […] media is a cesspool and a huge waste of everyones time and energy. This is the reason I said folks should start a blog back in […]

  10. […] I wrote that people should stop posting Twitter threads and ‘For the Love of Blarg, Start a Blog’.  […]

  11. […] 2019 post on why people should stop writing Twitter threads and start a blog frequently still shows up in my stats. It’s been read 80+ times in 2022 so far alone. I wonder […]

  12. […] Additionally, Twitter is criticised for generating a ‘dopamine rush’ of instant gratification, where you become addicted to refreshing the page or the app in order to get more ‘engaging content’, which is typically means bad-faith arguments or sentiments driven out of all nuance. Stepping away from that is to take a calmer view of virtual life, and allow the time to read or write ideas that have (in theory) more space to mature. A good summary of this approach can be found in Jay Springett’s 2019 exhortation ‘Please for the love of Blarg, Start a Blog’ […]

  13. […] If Substack is encouraging its readers to use a glorified RSS reader, then why start a newsletter on Substack at all when you can just start a blog?  […]

  14. […] For the love of blarg start a blog, a newsletter, a Youtube channel […]

  15. […] written a lot on my blog about why you should use an RSS reader and start a blog or newsletter. But less on what happens when you reduce your social media […]

  16. […] People are beginning to seek out the content they want to see again (even if they have to pay for it). Not the content the algo delivers to them. This is a big shift in user behaviour IMO and another reason why it’s never been a better time to start a blog. […]

  17. […] Secondly looking at the engagement on the tweet vs the amount of people that actually came over here to read the post there seems almost no point in posting anything to Twitter at all. Folks just don’t leave the ‘safety’ of the hell site it seems. They’d rather boil their brains doomscrolling the world away in 240 characters, and consider ‘threads’ well written and appropriate long form content. […]

  18. […] much as I encourage everyone to start a blog. There’s a reason web2.5 middle host services like Substack and Patreon (and to some extent […]

  19. […] managed to jog myself out of that paralysis after stumbling across Jay Springett’s post Please for the love of Blarg, Start a Blog just as I was debating whether or not to follow through with this project or another one. It was […]

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