Worlds are everywhere, someone needs to have the skills to run them.

World building, virtual worlds, entertainment worlds, media franchises, corporate worlds, theme park design, XR/VR, volumes, escape rooms, tabletop games, undirected play, hybrid/mixed reality storytelling, and much much more.

Emerging over the horizon is a new discipline: World Running.

β€˜World Runner’ was first coined in 2020 as portmanteau of worldbuilder + showrunner. I belive it’s a term that will come to encompass so much more.

Cohesive worlds are hybrid environments made up of the people, places, and technologies that create them. Running worlds, is now what I’d like to do professionally, full time.

Hearing the term World running for the first time was like being struck by lightning. Wording worlds, and figuring out how to run them is literally what I’ve been doing doing with my life.

One day I want to write a book live on livestream at In the mean time my thoughts, writing and observations on the subject are below.

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World Running